57 - ๐ - Q3 Quarterly Report
rethinking our market dominance strategy by being more engaging with the youth of today
Hello everyone, thank you for your remote, asynchronous, compulsory attendance of this important all-hands meeting. We will begin by reviewing this quarterโs accomplishments, see how weโre tracking with our previously established OKRs, put the spotlight on our new executive team member, and take a look at whatโs coming up for Q4.
But first, a highly engaging poll!
Q3 certainly rushed by! While much of the executive staff was highly engaged in three-month long vacations, itโs clear that a lot was accomplished:
Awareness was raised on the topic of a richly cultured society that exists just out of sight of our own. Exciting!
We took a journey down a very dusty backwater memory lane. Nostalgic!
Research revealed that a lost soul very likely ends up in a craven struggle to thrive in a terrible barren shadowland. Amazing!
Reports show that most who commute by train experience almost no effects from breeching dimensional walls. Informative!
Letโs take about 7 seconds to give ourselves a much deserved round of applause.
Thatโs enough. Now onto our OKR review.
If youโll recall from our Q2 review, we established a set of reasonable objectives designed to boost readership. Letโs take a look at how we did!
O1: Grow our Substack presence
KR1: Subscriber base has grown by at least 1 more user - With 2 new subscribers in the past three months, we knocked this one out of the park!
KR2: Have at least 1 post liked or shared - As shown by this report, we clearly nailed this one:
O2: Establish reliability with our readership
KR1: One new Tasting Note published every month. - We managed four. Thatโs 133% more growth than anticipated!
KR2: All comments have been responded to with a personal haiku - We nailed this one too. 100% of comments were responded to with a very well received and soulful haiku!
O3: There was never an Objective 3
So, as you can see, we really went above and beyond this quarter and would like to take a moment of full transparency to congratulate the hard working executive team that drove these results.
One key player in all of this, of course, has been our Chief Marketing Officer, newcomer Leslie Bramble. Leslie, who is not at all made up, has been the driving force between our extremely powerful growth campaign and deserves all of the credit for its success. Go team!
How do we follow up success? With more, of course. Hereโs a quick look at whatโs coming up in Q4:
Weโll take a pleasure cruise on an eternal ocean, enjoying some end-of-times yacht rock.
Spooky season is upon us! Naturally weโll be celebrating with a traditional playlist and an appropriately horrifying post.
โฆand much more!
Weโd like to take this opportunity to once again thank ourselves for all that was accomplished in the past three months, and are looking forward to many great things to come!
Tasting Notes
So, third installment of 2024โs โmade-by-best-of-new-to-meโ. These are more songs by artists featured on previous playlists that Iโve been unfamiliar with, whether they be well established artists that Iโve never dug into (Lyle Lovett, Crumb, Justin Townes Earle, The Handsome Family) or relative outsiders that I just became aware of (The Lostines, moon-li ๅm, Ammar 808, Loopsel). I used to wait until the end of the year to do these but they got too big, so now itโs a fun way to review what Iโve been listening to the past three months.
The vibe here is sort of Season 1-2 Soundtrack of an Imaginary Episodic Drama About a Long Haul Trucker Who Picks Up a Mysterious Hitchhiker and They Are Pursued By Assassins, Thieves, and Cutthroat Businessmen. It is a little Fell Asleep in a Honky Tonk, Had a Dream About a Sewer Poetry Slam, Woke Up at a Rave in Tunisia. Iโm saying itโs a bit all over the map so buckle in.
Just a quick rundown of whatโs in store for you:
The tragic truth-to-power of Justin Townes Earle
some dreamy doo-wop from The Lostines
Andalusian boom-bap from the chimeric Califato ยพ
the deep and dusty drawl of Colter Wall
hopeful banjo punk from delightful miscreants Tejon Street Corner Thieves
top notch down home storytelling from The Handsome Family, Guy Clark, Terry Allen, & Jerry Jeff Walker
a clandestine invite only desert rave with Hello Psychaleppo, Alsarah, Ghoula, Rizan Said, TAXI KEBAB, Anmar 808, and GLITTER55
some top notch covers:
The Dead South doing a Ween country classic
Ora Cogan running down Allen Toussaint
The Devil Makes Three ripping up Tom Waits
and so much more!
I share this music because I hope someone finds their new favorite thing or at least some new vibe they didnโt know they liked. If you had a favorite, please let me know!
Also, I really would love it if you shared this with a friend, stranger, or mortal enemy.